<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>izzy.agency Blog</title><description>Engineering insights, product thinking, and lessons from building software that matters.</description><link>https://izzy.agency/</link><language>en-us</language><item><title>Why Brand Identity Is the Highest-ROI Investment for Technical Founders</title><link>https://izzy.agency/en/blog/brand-identity-roi-technical-founders/</link><guid isPermaLink="true">https://izzy.agency/en/blog/brand-identity-roi-technical-founders/</guid><description>Technical founders underinvest in brand. Here&apos;s why positioning, visual identity, and messaging compound into the highest-ROI investment you&apos;ll make.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>GEO: How to Get Your Site Cited by ChatGPT, Perplexity, and Google AI Overview</title><link>https://izzy.agency/en/blog/geo-generative-engine-optimization/</link><guid isPermaLink="true">https://izzy.agency/en/blog/geo-generative-engine-optimization/</guid><description>SEO got a sibling. GEO (Generative Engine Optimization) is how you get cited by AI search engines. Here&apos;s the playbook we used to get a hospital to Top 3 citations.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Platform Engineering in 2026: Why Your Developers Should Never Touch Infrastructure</title><link>https://izzy.agency/en/blog/platform-engineering-2026/</link><guid isPermaLink="true">https://izzy.agency/en/blog/platform-engineering-2026/</guid><description>Platform engineering is the fastest-growing discipline in software. Here&apos;s why abstracting infrastructure away from developers makes your team ship 3x faster.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Smart Contracts in Production: What We Learned Shipping DeFi Protocols</title><link>https://izzy.agency/en/blog/smart-contracts-in-production/</link><guid isPermaLink="true">https://izzy.agency/en/blog/smart-contracts-in-production/</guid><description>What separates a testnet deploy from a mainnet-proven protocol. Gas optimization, security audits, upgradability patterns, and lessons from real deployments.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>The True Cost of Technical Debt (And a Framework for When to Refactor, Rewrite, or Leave It)</title><link>https://izzy.agency/en/blog/true-cost-of-technical-debt/</link><guid isPermaLink="true">https://izzy.agency/en/blog/true-cost-of-technical-debt/</guid><description>Technical debt compounds like interest. Here&apos;s the decision framework we use after rescuing 15+ codebases — when to refactor, when to rewrite, and when to leave it alone.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What a $40K–$200K Software Engagement Actually Looks Like</title><link>https://izzy.agency/en/blog/what-software-engagement-costs/</link><guid isPermaLink="true">https://izzy.agency/en/blog/what-software-engagement-costs/</guid><description>A transparent breakdown of what you actually get when you hire a software studio. Phases, deliverables, timelines, and why fixed quotes beat hourly billing.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Why Your Competitors Are Already Using AI Agents</title><link>https://izzy.agency/en/blog/why-competitors-use-ai-agents/</link><guid isPermaLink="true">https://izzy.agency/en/blog/why-competitors-use-ai-agents/</guid><description>The companies that move first on AI agents will own the next decade. Here is what they know that you do not.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item></channel></rss>