Notes from
production.
Field notes on AI-code hardening, full-stack engineering, and the decisions behind shipped software. Written by the engineers who shipped it.
Users sign up but do not activate. Where is your onboarding breaking?
Users sign up but never activate? Define activation as real value, validate events and cohorts, find the first break in the journey, then fix the smallest part.
Is your slow website costing you sales - or hiding a bigger reliability problem?
Separate speed, reliability and measurement before you rebuild a slow website: field vs lab evidence, the first bottleneck, releases and tested recovery.
Production context for AI coding agents
Learn how to give AI coding agents useful production context through snapshots, replicas and controlled retrieval - without broad production access.
Why did your website traffic drop? Diagnose the loss before you buy more marketing
Confirm the loss, locate the break and separate measurement, visibility and demand causes before you buy more marketing to fix a traffic drop.
Managing AI agent permissions
Learn how to inventory, scope, review and revoke AI agent permissions with an access register built for real business systems.
How to track AI traffic in GA4: setup, validation and limits
Track ChatGPT, Perplexity and other AI referrals in GA4 with a custom channel group - and report clearly what your analytics still cannot see.
GEO is not just an SEO problem. It is a company problem
SEO, brand, product or PR: learn how to assign responsibility for AI visibility without creating another organisational silo.
AI visibility is becoming paid. What should you build before the window narrows?
Paid placements are growing in AI search. Learn how to build and measure earned AI visibility before increasing your media budget.
Your llms.txt is a sign an AI can read outside a door it cannot open
An llms.txt file does not make a website usable by an AI agent. Learn what to check and where transactional sites should invest.
AI agent security: what changes when AI can take actions?
When AI agents can call tools, change data or trigger transactions, security becomes a product-design decision. Use a capability contract to control risk.
Website redesign or migration: how to protect your Google visibility
Protect search visibility during a website migration with an URL inventory, redirect proof, launch controls and evidence-based incident response.
From AI pilot to production: the governance checklist SMEs actually need
Move one AI use from demo to controlled production with six decisions, a ten-question gate and clear controls for operations, content and code.
Refactor, replatform or rescue? How to decide before a website migration
Rescue, refactor, replatform or selective rebuild? How to decide before a website migration - using evidence, essential journeys, tests and a safe way back.
How can a small team create content consistently - without making it a full-time operation?
A practical weekly content workflow for small teams - from buyer question and evidence to distribution, follow-up and measurable learning.
Your website gets visitors but no enquiries? Check these five things before spending more on ads
Your website gets visitors but few calls or messages? Check the audience, offer, contact path and follow-up before spending more on advertising.
AI Agents Are Not Replacing SaaS - They Are Becoming It
The billion-dollar shift: AI agents are absorbing SaaS functions, collapsing the cost of enterprise software, and remaking how work gets done.
OpenAI's GPT-5.6 Redefines the Frontier: Three Models, One Paradigm Shift
OpenAI launches GPT-5.6 - a family of models that trades raw scale for precision, delivering better results at lower cost across coding, knowledge work, and reasoning.
GEO: How to Get Your Site Cited by ChatGPT, Perplexity, and Google AI Overview
SEO got a sibling. GEO (Generative Engine Optimization) is how you get cited by AI search engines. Here's the playbook we used to get a hospital to Top 3 citations.
Why Your Competitors Are Already Using AI Agents
The companies that move first on AI agents will own the next decade. Here is what they know that you do not.
Platform Engineering in 2026: Why Your Developers Should Never Touch Infrastructure
Platform engineering is the fastest-growing discipline in software. Here's why abstracting infrastructure away from developers makes your team ship 3x faster.
The True Cost of Technical Debt (And a Framework for When to Refactor, Rewrite, or Leave It)
Technical debt compounds like interest. Here's the decision framework we use after rescuing 15+ codebases - when to refactor, when to rewrite, and when to leave it alone.
What a $40K–$200K Software Engagement Actually Looks Like
A transparent breakdown of what you actually get when you hire a software studio. Phases, deliverables, timelines, and why fixed quotes beat hourly billing.
Smart Contracts in Production: What We Learned Shipping DeFi Protocols
What separates a testnet deploy from a mainnet-proven protocol. Gas optimization, security audits, upgradability patterns, and lessons from real deployments.
Why Brand Identity Is the Highest-ROI Investment for Technical Founders
Technical founders underinvest in brand. Here's why positioning, visual identity, and messaging compound into the highest-ROI investment you'll make.